Fashion Now: A Global Perspective, Student Value Edition Plus Myfashionlab with Pearson Etext -- Access Card Package Celia Stall-Meadows

ISBN: 9780133133646

Published: July 12th 2012

Hardcover


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Fashion Now: A Global Perspective, Student Value Edition Plus Myfashionlab with Pearson Etext -- Access Card Package  by  Celia Stall-Meadows

Fashion Now: A Global Perspective, Student Value Edition Plus Myfashionlab with Pearson Etext -- Access Card Package by Celia Stall-Meadows
July 12th 2012 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | | ISBN: 9780133133646 | 8.51 Mb

The approach of Fashion Now is to emphasize fashion and marketing. By using this book students will learn that one of the keys to becoming successful in the fashion business is through decision making based on the marketing approach. First, findMoreThe approach of Fashion Now is to emphasize fashion and marketing. By using this book students will learn that one of the keys to becoming successful in the fashion business is through decision making based on the marketing approach.

First, find out what customers want and then provide a product of service to meet these needs or wants. The basic language and principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions.

The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing and trade and retailing.



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